Alura pricing: every plan, monthly and annual
Alura has four plans: Free ($0), Basic $11.99/mo, Growth $29.99/mo and Professional $69.99/mo paid monthly. Billed annually they come to $95.88, $179.99 and $359.88 a year ($7.99, $14.99 and $29.99 a month) — the figures Alura’s cards show first, which is why you often see “from $7.99”. Annual billing saves up to 57%. The free plan renews its limits daily.
Or see Growtsy’s verdict on a sample listing — free, no signup →
Every price and limit is copied from Alura’s own pricing page on 22 October 2026. Not affiliated with Alura.
Which Alura plan covers your day?
The plans differ in daily limits and in whether the marketing tools are included. Enter what you need; the answer is the smallest plan whose limits cover it. Nothing you type leaves this page.
Alura’s plans and prices
Read from Alura’s own pricing page on 22 October 2026. US dollars, as Alura lists them.
| Alura plan | Monthly billing | Billed annually | Keyword searches | Shops analyzed | Pinterest, email, Etsy Ads |
|---|---|---|---|---|---|
| Free | $0 | $0 | 5 per day | 2 per day | No |
| Basic | $11.99/mo | $95.88/yr $7.99/mo billed annually | 50 per day | 20 per day | No |
| Growth | $29.99/mo | $179.99/yr $14.99/mo billed annually | 500 per day | 200 per day | Yes |
| Professional | $69.99/mo | $359.88/yr $29.99/mo billed annually | Unlimited | Unlimited | Yes |
Alura: Annual billing saves up to 57% compared with paying monthly for a year.
Each plan includes everything in the plan before it.
Alura’s comparison table, in Alura’s words
| Alura’s row | Free | Basic | Growth | Professional |
|---|---|---|---|---|
| Keywords: Keyword Searches | 5 per day | 50 per day | 500 per day | Unlimited |
| Product: Products Analyzed | 5 per day | 50 per day | 500 per day | Unlimited |
| Shop: Shops Analyzed | 2 per day | 20 per day | 200 per day | Unlimited |
| Customer Follow-ups | No | 50 per 30 days | 500 per 30 days | Unlimited |
| AI credits | 1,000 starter | 2,000 per month | 4,000 per month | 8,000 per month |
| A/B Tests | No | No | 4 active tests | 20 active tests |
| Pinterest Marketing | No | No | 15 pins per day | 40 pins per day |
| Email Marketing | No | No | Yes | Yes |
| Etsy Ads Management | No | No | Yes | Yes |
| Connect Multiple Shops | No | No | No | Yes |
Monthly or annual: the $7.99 question
Alura’s pricing cards open on annual billing, so the first number most people see is $7.99. That is Basic paid a year at a time ($95.88). Paid month to month, Basic is $11.99, Growth $29.99 and Professional $69.99. In Alura’s words: Monthly plans are charged each month. Annual plans are paid once per year: Basic is $95.88, Growth is $179.99, and Professional is $359.88. The cards show the monthly rate for your selected billing cycle. Annual billing saves up to 57% compared with paying monthly for a year.
Yes. If Alura isn't right for you, email hello@alura.io within 7 days of a payment and we'll refund that payment in full. No forms, no questions asked.
You can manage your plan in your workspace's Plans and Billing settings. Moving from a paid plan to Free cancels the subscription at the end of its billing period.
AI credits
Alura’s AI features (listing optimization, AI images, its assistant) run on credits: 1,000 starter · 2,000 per month · 4,000 per month · 8,000 per month. Alura’s own estimate is that a full AI optimization uses about 40-70
credits, which is why Free is listed as about 20 optimizations and Basic as about 40 a month.
Alura or Growtsy, on price
We make Growtsy, so weigh this accordingly. On monthly billing Growtsy Starter ($9) costs less than Alura Basic ($11.99), and Growtsy Growth ($24) less than Alura Growth ($29.99). Billed annually it flips in the middle: Alura Growth is $179.99 a year against Growtsy Growth’s $240. At the top Alura is cheaper either way: Professional $69.99/mo or $359.88/yr against Pro Max at $99/mo or $990/yr.
The two sell different things. Alura sells research limits plus marketing tools Growtsy does not have: Pinterest scheduling, email marketing, Etsy Ads management and A/B tests. Growtsy is $9 (Starter), $24 (Growth), $49 (Pro) or $99 (Pro Max) a month, 17% less billed annually, and sells decisions instead of lookups: Starter is $9/mo for 15 Listing Analyses and 50 Scout runs a month; the free plan has 1 Listing Analysis, 1 Scout run and 3 AI photos, once. Each analysis ends with one call — publish now, improve first, fix the visuals, reposition the price, or pick a different niche — and Growtsy shows no sales estimates. Alura does; in its own words, Sales and revenue fields starting with `est_` are Alura estimates, not Etsy figures.
The side-by-side is on Growtsy vs Alura.
If what you need this week is to fix listings you already have, Growtsy’s free tools need no account: the listing checker reads one listing from Etsy and checks its title, 13 tags and photos against Etsy’s published rules (up to 30 a day), the shop audit does the same across a shop’s first 100 active listings (10 a day), and the shop sales checker shows the sales count Etsy itself publishes for a shop. None of them shows search volume: Etsy shows search counts only to each seller in Shop Manager, and its API has none, so any search number in any Etsy tool is that tool’s estimate.
Common questions
How much does Alura cost?
Alura has a free plan and three paid plans. Paid monthly: Basic $11.99, Growth $29.99 and Professional $69.99 a month. Paid annually: $95.88, $179.99 and $359.88 a year, which is $7.99, $14.99 and $29.99 a month. Read from Alura’s own pricing page on 22 October 2026.
Why do some pages say Alura starts at $7.99?
Because $7.99 is Basic billed annually ($95.88 a year), the rate Alura’s pricing cards show first. Billed month to month, Basic is $11.99. Alura: “The cards show the monthly rate for your selected billing cycle.”
Is Alura free?
Yes, with daily limits. Alura: “Free includes 5 daily keyword and product searches, 2 daily shop searches and analyses, listing scores and recommendations, a starter balance of 1,000 AI credits (about 20 AI listing optimizations), the profit calculator, and the Alura Chrome Extension. You can start researching before choosing a paid plan.”
Does Alura have a money-back guarantee?
Yes. Alura: “Yes. If Alura isn't right for you, email hello@alura.io within 7 days of a payment and we'll refund that payment in full. No forms, no questions asked.”
What is the difference between Alura Basic and Growth?
Limits and marketing tools. Basic: 50 keyword searches and 20 shop analyses a day. Growth: 500 and 200 a day, plus Pinterest marketing, email marketing, Etsy Ads management and A/B tests, which Basic does not include. $11.99 against $29.99 a month, or $7.99 against $14.99 billed annually.
Is this page affiliated with Alura?
No. Growtsy is a separate Etsy tool and earns nothing from Alura. The prices are copied from Alura’s own page on the date shown; check it before you buy, because vendors change prices without notice.
Data tells you what is out there. Growtsy tells you what to do.
Upload a product photo or a listing link and get one decision, read from live Etsy data. 1 Scout run, 1 Listing Analysis and 3 AI photos free, once. No card.
Not affiliated with Alura. Prices and limits copied from Alura’s own pricing page on 22 October 2026; vendors change them, so check before you buy. · EverBee pricing · eRank pricing · Alura vs eRank · eRank vs EverBee · EverBee alternatives · eRank alternatives · All tools compared