What size should Etsy listing photos be?
At least 2000 pixels on both sides, kept under 1 MB, with the first photo square or landscape and at least 635 pixels. Those four numbers are Etsy’s, quoted below — and they conflict less than sellers think.
Or see Growtsy’s verdict on a sample listing — free, no signup →
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The short answer
Source: Etsy Help, Requirements and Best Practices for Images in Your Etsy Shop ↗ — read 22 October 2026. Photo count from How to Create a Listing ↗.
2000 pixels and under 1 MB are not in conflict
Do not shrink a photo below 2000 pixels to get under the 1 MB warning. That trades away resolution you did not need to trade. At 2000 pixels the file is small already — the size problem lives in the camera’s original dimensions, not in quality.
We measured it rather than assuming. Five ordinary camera photos, centre-cropped to a square, resized to 2000 × 2000 and saved as JPEG at quality 90:
| Photo | Straight from the camera | At 2000 × 2000, quality 90 |
|---|---|---|
| Photo A | 5184 × 3456 · 3.6 MB | 253 KB |
| Photo B | 5184 × 3456 · 4.7 MB | 468 KB |
| Photo C | 5184 × 3456 · 5.2 MB | 612 KB |
| Photo D | 3173 × 2380 · 1.1 MB | 683 KB |
| Photo E | 4144 × 3108 · 1.3 MB | 456 KB |
Five photos, JPEG, centre-cropped square, Lanczos resampling, optimised. Median result 468 KB; every one under Etsy’s 1 MB threshold. Measured 26 August 2026 — reproduce it with any image library.
Originals ran 1.1 to 5.2 MB. After resizing to Etsy’s recommended 2000 pixels, the same photos came out between 253 KB and 683 KB — a quarter to two-thirds of the limit, at full recommended resolution. So the sequence is: resize to 2000, save as JPEG at quality 85–90, stop worrying.
Where the photo rules sit among Etsy’s other limits
| Field | Limit | Etsy’s source |
|---|---|---|
| Photos per listing | 20 | Create a listing |
| Recommended photo size | 2000 px or more, both sides | Images help page |
| First photo minimum | 635 px, both sides | Images help page |
| File size warning | Over 1 MB may fail to upload | Images help page |
| Videos per listing | 2, each 5–15 seconds | Create a listing |
| Title length | 140 characters | Create a listing |
Full spec sheet: every Etsy listing limit, quoted from Etsy. Related: Etsy title character limit · Etsy tag limit.
How to check a photo in one minute
- Check the pixel dimensions. Under 2000 on either side and you are below Etsy’s recommendation; under 635 on the first photo and Etsy says it can cost you search position.
- Check the file size. Over 1 MB, resize rather than re-compress — the dimensions are almost always the cause.
- Check the shape of the first photo. Portrait first photos get cropped in the grid.
- Or drop it into the free Etsy photo checker, which reads all three without uploading the image anywhere.
Banner, shop logo or profile photo instead? Those have their own sizes: Etsy banner and shop icon sizes, with a free resizer.
Common questions
What size should Etsy listing photos be?
Etsy recommends at least 2000 pixels on both width and height: “We recommend your listing photos have a width and height of at least 2000 pixels or more.”
What is the maximum file size for an Etsy photo?
Etsy warns above 1MB: “Images larger than 1MB in file size may not finish uploading, especially on a slower internet connection.” It is a warning threshold rather than a hard block.
Do I have to shrink my photos below 2000 pixels to get under 1MB?
No. In a measurement of five camera photos resized to 2000 × 2000 and saved as JPEG at quality 90, file sizes came out between 253 KB and 683 KB — a fraction of the 1 MB threshold at full recommended resolution. Resize the dimensions rather than lowering quality.
How many photos can you add to an Etsy listing?
Up to 20, alongside 2 videos of 5 to 15 seconds each, according to Etsy’s How to Create a Listing help page.
Should the first Etsy photo be square or portrait?
Etsy states: “The first photo in a listing should be horizontal (landscape) or square.” Portrait first photos get cropped in search results.
Which image file types does Etsy accept?
Etsy states: “All images in your shop should be one of these file types: .jpg, .gif, .png, .svg, or .heic.”
A correctly sized photo is not the same as a photo that sells
2000 pixels of a badly lit product is still a badly lit product. Growtsy’s Photo Studio turns one product shot into listing-safe scene variants, and separates what belongs in the Etsy gallery from what belongs in an ad.
Or see Growtsy’s verdict on a sample listing — free, no signup →