Is Etsy Plus worth it?
Etsy Plus costs $10 a month. Its monthly credits are worth at most $8 — 15 listing credits ($3) and $5 of Etsy Ads. So the credits alone never pay for it. Tell us how much of them you would actually use, and whether the extra features matter to you, and get one answer. Everything is worked out in your browser.
Where applicable, Etsy may charge local taxes (e.g. sales taxes or VAT/GST) on your monthly subscription fee.
The $10 question is small. The bigger one is whether each listing earns its place. Growtsy’s Listing Analysis reads a listing against live Etsy data and tells you the one thing to change first.
Analyze a listing free →What Etsy Plus includes, in Etsy’s words
The fee for an Etsy Plus subscription is $10 USD per month.
Where applicable, Etsy may charge local taxes (e.g. sales taxes or VAT/GST) on your monthly subscription fee.
15 listing credits, which are visible as $3 in listings credit in your payment account
— Etsy’s help page:15 credits for creating or renewing listings
$5 USD in Etsy Ads credits, which are visible in your payment account and on your advertising management page
You must use the credits during the subscription cycle, otherwise they expire.
Credits don’t roll over month-to-month and will expire if they’re not used.
When you enable restock requests, shoppers can sign up to receive alerts when your sold-out items are back in stock.
- Unlimited Marketplace Insights searches:
As an Etsy Plus subscriber, you’re able to search for unlimited keywords to find out how buyers are searching on Etsy, dig into the competitive landscape, and discover similar keywords to help optimize your shop.
- Advanced shop customization: multiple banner options; layout options for featuring listings; the ability to feature specific listings or shop sections; custom color theme for your Shop Home.
Sources: Etsy’s Fees & Payments Policy (10 Oct 2026 copy) and “What is Etsy Plus?” (as edited on 4 Aug 2026; re-read 23 Oct 2026).
The math, without the calculator
| What you use each month | Credits used | Etsy Plus costs you beyond them |
|---|---|---|
| 0 listings, $0 of Ads you would spend anyway | $0.00 | $10.00 |
| 5 listings, $0 of Ads you would spend anyway | $1.00 | $9.00 |
| 15 listings, $0 of Ads you would spend anyway | $3.00 | $7.00 |
| 15 listings, $5 of Ads you would spend anyway | $8.00 | $2.00 |
Even a shop that uses every credit pays $2.00 a month for the rest of Etsy Plus. Each listing credit is worth $0.20 — the same as Etsy’s listing fee — and the Ads credit is only worth something if you would have spent that money on Etsy Ads anyway. If you would not, use the Etsy Ads calculator before you start.
Which features are worth paying for?
Only you can price them, so this page does not. A rough test: restock requests matter if your best sellers sell out and come back; unlimited Marketplace Insights matters if you research keywords every week; the advanced look matters if your shop home page is where buyers decide. The carousel and collage banners are Etsy Plus only — their sizes are on the Etsy banner size page.
Cancelling
“You can cancel your Etsy Plus subscription anytime by going to Your subscription in Shop Manager.” “You will have access to your Etsy Plus subscription until the end of that subscription cycle, and your final day of access will be identified in the Your Subscription dashboard.”
Common questions
How much is Etsy Plus?
$10 a month. Etsy: “The fee for an Etsy Plus subscription is $10 USD per month.” and “Where applicable, Etsy may charge local taxes (e.g. sales taxes or VAT/GST) on your monthly subscription fee.”
What do you get with Etsy Plus?
Each month, 15 listing credits (Etsy shows them as $3) and $5 of Etsy Ads credit, plus restock requests, unlimited Marketplace Insights searches and more ways to customize your shop home.
Is Etsy Plus worth it?
Not for the credits alone: they are worth at most $8 against a $10 fee. It is worth it only if the features you would use are worth the difference to you, at least $2.00 a month.
Do Etsy Plus credits roll over?
No. Etsy: “Credits don’t roll over month-to-month and will expire if they’re not used.”
Can I cancel Etsy Plus?
Yes, any time. Etsy: “You can cancel your Etsy Plus subscription anytime by going to Your subscription in Shop Manager.”
Do you store what I type?
No. The calculation runs in your browser and nothing you type is sent or saved. We count anonymously that the page was used and which result it gave, so we can tell whether the page earns its place.
Spend the $10 where it moves sales.
Growtsy reads live Etsy market data and tells you whether a product is worth making before you make it — List now, Add value first, Fix visuals first, Reposition price or Skip this one. One verdict, one full listing and three AI photos, free.
Start free →Fees and features quoted from Etsy’s fees policy and help center. · Etsy Ads calculator · Etsy fee calculator · Etsy fees by country · All free tools