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Etsy tag checker

Paste all 13 tags at once. This page tells you which ones Etsy will refuse to save, which ones cover the same ground twice, and how many slots you are throwing away. Runs in your browser — nothing is stored or sent anywhere.

Tags 0 / 13

The rules Etsy actually enforces

13 tags, and every unused slot is free reach you gave up

Etsy allows thirteen tags per listing and costs nothing for using all of them. A listing with seven tags is competing on seven phrases instead of thirteen. This is the single most common thing sellers leave on the table.

20 characters per tag — including spaces

Anything longer is rejected when you save the listing. Long descriptive phrases like "personalized birth flower necklace" are 34 characters and will not save; they have to be split into two tags that each stand on their own.

Multi-word phrases beat single words

Etsy's own seller guidance points at multi-word phrases, and the reason is competition rather than the algorithm: "necklace" puts you against millions of listings, while "birth flower necklace" puts you against the buyers who actually know what they want. Single-word tags are rarely where a sale comes from.

Repeating the same word across tags does not stack

Five tags all containing "necklace" cover roughly the same searches. Each duplicate is a slot that could have carried a different angle — an occasion, a recipient, a material, a style.

What this tool does not do

It does not tell you which tags to use. Choosing tags needs live Etsy data — how many listings already compete on a phrase, what the top-ranked listings in your category are tagged with, and whether demand is moving. This page has no data behind it and will not pretend otherwise: it checks the tags you wrote, not whether they are the right ones.

Common questions

How many tags can an Etsy listing have?

Thirteen. There is no cost to using all thirteen, and there is no benefit to using fewer.

What is the character limit for an Etsy tag?

20 characters per tag, spaces included. A longer tag will not save.

Should Etsy tags be single words or phrases?

Phrases. A single word like "gift" competes with millions of listings and rarely matches how a buyer actually searches. Two or three word phrases describing the product, the occasion or the recipient perform better for most shops.

Should tags repeat words from the title?

Some overlap is natural and fine — the title and the tags are matched together. What wastes a slot is a tag that is a word-for-word substring of the title and adds no new phrase.

Do you store the tags I paste?

No. Every check runs in your browser. There is no request, no account and no logging.

Thirteen valid tags is not the same as thirteen good tags

This page can confirm your tags will save and that they are not duplicating each other. It cannot tell you whether "birth flower necklace" is worth competing for this month. Growtsy checks your listing against live Etsy market data and returns one decision — publish, rewrite, fix the photos, or reposition — with the wording to use.

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