Etsy listing data: what 5,600 live listings actually use
Tags, titles, prices and currencies counted in the first 100 active Etsy listings for each of 56 products, read from Etsy’s API on . Every figure below is a count of what listings show publicly, with its definition and sample. No sales and no search volume: Etsy’s API gives neither. Free to reuse under CC BY 4.0.
- Median title length (middle of 56 products)
- 101.5 characters
- Titles within 10 characters of Etsy’s 140 limit
- 28.2%
- Tags used by only one listing
- 79.4%
- Listings carrying a product’s most used tag (median)
- 36.5%
- Lead item phrase inside a title’s first 40 characters
- 70.9%
- Listings priced in US dollars
- 67.5%
- Shared tags that are brand or character names
- 0.3%
- Physical products with digital-file tags in use
- 9 of 38
5,600 listings, 56 product searches, read from Etsy’s API on 21 October 2026 to 22 October 2026 through Growtsy’s product tag pages. Each figure’s definition and the method are on this page.
Title length and the first 40 characters
The median title length of each product ranged from 64 characters (bracelets) to 133 (ring dishes); the middle product’s median was 101.5. Of 5,600 titles, 1,580 (28.2%) were 130 characters or longer, within 10 of Etsy’s 140-character limit.
Take, for each product, the phrase naming the item that the most of its titles share (for name necklaces, “name necklace”, in 100 of 100 titles). Across 56 products it was in 3,858 of 5,600 titles, and in 2,734 of those (70.9%) the whole phrase sat inside the first 40 characters. In 51 of 56 products that phrase was in at least 10% of titles.
Definitions: title length in characters as Etsy returns it. Lead item phrase = the two- or three-word phrase containing the product word that the most titles share (brand names excluded). 40 characters is a rough guide to what shows in search on a phone; Etsy does not publish a cut-off.
How much listings share tags
The 5,600 listings used 41,413 different tags (counted per product). 32,884 of them (79.4%) appeared on a single listing; 8,529 were shared by two or more. A product’s most used tag was on a median 36.5% of its listings (lowest 5%, highest 100%). A median product had 7 tags on at least 10% of its listings; 1 had none.
In 55 of 56 products, 13 different tags were each shared by two or more listings. In 1, no ordinary tag (not a brand name or file word) reached 10% of listings.
Definitions: a tag counts once per listing; tags are compared as written, ignoring capitals; tags over 20 characters are ignored. Shared = on 2 or more listings of the same product search. Etsy’s own limit is 13 tags of up to 20 characters (Etsy tag limit).
Brand and character names in tags
25 of 8,529 shared tags (0.3%) contained a name on the brand and character list (Disney, Stanley and similar), in 9 of 56 products: t-shirts, baby blankets, dog collars, phone cases, hair clips, planters, cross stitch patterns, crossbody bags, tumbler wraps. Using a trademark you don’t own can get a listing removed under Etsy’s intellectual property policy; the product pages count these tags but never suggest them.
Digital-file words on physical products
On 9 of 38 physical products, two or more listings used a tag naming a digital file (svg, png, pdf, digital download, printable), 37 such tags in all: baby blankets, Christmas ornaments, name signs, cutting boards, bookmarks, planters, leather journals, pet ID tags, cake toppers. A physical-item seller who copies the most common tags of a search can copy file words with them.
Currency: 32.5% of listings aren’t priced in US dollars
3,781 of 5,600 listings (67.5%) were priced in US dollars. By product it ranged from 26% (knitting patterns) to 90% (stickers). The rest were priced in the shop’s own currency: GBP 601, EUR 542, CAD 197, AUD 147, TRY 66, INR 48 and others. Etsy’s API returns each listing in its shop’s currency, so any “average Etsy price” that mixes them without converting is wrong; the price figures here use US-dollar prices only.
Definitions: currency as Etsy’s API returns it per listing. USD price figures (quartiles, median) are listing prices in whole dollars, shown only when a product has at least 8 USD prices. See Etsy currency conversion for what Etsy charges when you sell in another currency.
How many listings one shop has
In each of the 54 products whose shop counts were read, the shops with the most listings had 3 of the first 100; no shop had more. Shop counts come from the product pages, which list up to 8 shops with the most listings and only those whose record Etsy’s API returned.
By product
| Product | Median title | Most used tag | One-off tags | USD-priced | USD median |
|---|---|---|---|---|---|
| Mugs | 113 | personalized mug 15 of 100 | 82.3% | 64 of 100 | $18 |
| Stickers | 72 | sticker 21 of 100 | 80% | 90 of 100 | $4 |
| Necklaces | 71 | necklace 23 of 100 | 83.8% | 60 of 100 | $41 |
| Earrings | 78 | earrings 24 of 100 | 75.5% | 65 of 100 | $25 |
| Silver rings | 92 | gift for her 23 of 100 | 79.4% | 52 of 100 | $64 |
| Bracelets | 64 | bracelet 28 of 100 | 79.7% | 61 of 100 | $20 |
| Wall art | 112 | wall art 24 of 100 | 81.4% | 71 of 100 | $66 |
| Printable wall art | 109 | printable wall art 100 of 100 | 82.4% | 57 of 100 | $5 |
| T-shirts | 85 | t-shirt 5 of 100 | 87.5% | 64 of 100 | $31 |
| Sweatshirts | 103 | sweatshirt 14 of 100 | 79.6% | 79 of 100 | $38 |
| Tumblers | 82 | personalized tumbler 26 of 100 | 75.7% | 81 of 100 | $23 |
| SVG files | 118 | svg files for cricut 24 of 100 | 87.6% | 69 of 100 | $3 |
| Digital planners | 125 | digital planner 65 of 100 | 74.9% | 67 of 100 | $9 |
| Wedding invitations | 119 | wedding invitation 84 of 100 | 72.4% | 44 of 100 | $11 |
| Crochet patterns | 95 | crochet pattern 67 of 100 | 84.8% | 66 of 100 | $6 |
| Baby blankets | 91 | baby blanket 41 of 100 | 73.7% | 52 of 100 | $30 |
| Dog collars | 79 | dog collar 47 of 100 | 71.6% | 47 of 100 | $20 |
| Keychains | 70 | keychain 37 of 100 | 77.5% | 60 of 100 | $12 |
| Christmas ornaments | 99 | christmas ornament 60 of 100 | 75.2% | 87 of 100 | $20 |
| Tote bags | 107 | tote bag 24 of 100 | 74.9% | 76 of 100 | $19 |
| Phone cases | 75 | iphone case 18 of 100 | 80% | 71 of 100 | $30 |
| Pillow covers | 104 | pillow cover 30 of 100 | 78.6% | 85 of 100 | $31 |
| Pet portraits | 110 | custom pet portrait 45 of 100 | 72.2% | 63 of 100 | $33 |
| Name signs | 128 | nursery name sign 26 of 100 | 80.5% | 76 of 100 | $37 |
| Cutting boards | 120 | custom cutting board 29 of 100 | 84% | 86 of 100 | $52 |
| Bookmarks | 76 | bookmark 22 of 100 | 82.4% | 66 of 100 | $8 |
| Beanies | 77 | beanie 30 of 100 | 80% | 67 of 100 | $25 |
| Hair clips | 91 | hair clip 23 of 100 | 80.8% | 70 of 100 | $10 |
| Dog bandanas | 65 | dog bandana 59 of 100 | 74.6% | 68 of 100 | $12 |
| Planters | 86 | planter 19 of 100 | 86.2% | 70 of 100 | $22 |
| Ring dishes | 133 | custom ring dish 36 of 100 | 74.3% | 75 of 100 | $21 |
| Leather wallets | 120 | leather wallet 49 of 100 | 71.5% | 70 of 100 | $50 |
| Cross stitch patterns | 88 | cross stitch pattern 96 of 100 | 80.2% | 52 of 100 | $5 |
| Knitting patterns | 84 | knitting pattern 62 of 100 | 87.2% | 26 of 100 | $7 |
| Sewing patterns | 107 | sewing pattern 30 of 100 | 87.1% | 60 of 100 | $8 |
| Resume templates | 121 | resume template 69 of 100 | 75.4% | 72 of 100 | $7 |
| Clipart | 111 | digital download 23 of 100 | 93.1% | 58 of 100 | $4 |
| Sublimation designs | 131 | sublimation design 98 of 100 | 85.2% | 69 of 100 | $3 |
| Lightroom presets | 119 | lightroom presets 87 of 100 | 71% | 52 of 100 | $6 |
| Name necklaces | 110 | name necklace 45 of 100 | 68.9% | 67 of 100 | $51 |
| Birthstone necklaces | 128 | birthstone necklace 95 of 100 | 69.1% | 66 of 100 | $40 |
| Anklets | 97 | ankle bracelet 24 of 100 | 80.7% | 76 of 100 | $28 |
| Cufflinks | 115 | wedding cufflinks 39 of 100 | 76.8% | 67 of 100 | $40 |
| Crossbody bags | 76 | crossbody bag 34 of 100 | 82.1% | 79 of 100 | $45 |
| Makeup bags | 111 | makeup bag 37 of 100 | 68.5% | 55 of 100 | $11 |
| Leather journals | 124 | leather journal 89 of 100 | 71.1% | 89 of 100 | $39 |
| Baseball caps | 80 | baseball cap 55 of 100 | 82.3% | 80 of 100 | $30 |
| Pet ID tags | 82 | pet id tag 42 of 100 | 72.4% | 71 of 100 | $15 |
| Cake toppers | 78 | cake topper 34 of 100 | 80.4% | 48 of 100 | $18 |
| Wedding guest books | 111 | wedding guest book 99 of 100 | 65.8% | 62 of 100 | $40 |
| Hand dyed yarn | 80 | hand dyed yarn 93 of 100 | 71.9% | 85 of 100 | $28 |
| Tumbler wraps | 124 | tumbler wrap png 23 of 100 | 80.4% | 73 of 100 | $3 |
| Embroidery patterns | 99 | embroidery pattern 92 of 100 | 80% | 77 of 100 | $5 |
| Coloring pages | 111 | printable coloring 27 of 100 | 82.4% | 81 of 100 | $3 |
| Digital paper | 106 | digital paper 48 of 100 | 78.5% | 75 of 100 | $4 |
| Procreate brushes | 100 | procreate brushes 97 of 100 | 82.2% | 62 of 100 | $10 |
Each product links to its live page, which is recounted from Etsy daily and may differ from this October 2026 edition. The CSV has 28 columns per product, including Etsy’s reported active-listing count, quartile prices and title phrase counts.
Method
- Source. Each product has a page at /etsy-tags/<product> that sends one search to Etsy’s API (active listings, sorted by relevance) and reads the first 100 results. This report collects those pages’ counts; it makes no extra request to Etsy. Read 21 October 2026 to 22 October 2026.
- Sample. 56 product searches × up to 100 listings = 5,600 listings read. The first results in Etsy’s relevance order are not a random sample of Etsy: they are what a shopper typing that search meets first. A listing can appear under two searches.
- Tags. Each listing counts once per tag; tags are compared as written, ignoring capitals; tags over Etsy’s 20-character limit are ignored. “Shared” means used by 2 or more listings. Brand and character names (Disney, Stanley and similar) and, on physical products, digital-file words (svg, png, pdf, digital download) are flagged, not removed.
- Titles. Length is counted in characters. Title phrases are two- and three-word runs inside one title segment, counted once per title. “First 40 characters” means the whole phrase sits inside them; Etsy does not publish where a title is cut off, so 40 is a rough guide, not an Etsy rule.
- Prices. Etsy returns each price in the shop’s own currency. Only US-dollar prices are used for price figures, and only when a product has at least 8; nothing is converted. These are listing prices, not sale prices.
- Not in this data: sales, revenue, views, conversion or how often a tag is searched. Etsy’s API publishes none of them for other sellers’ listings, so no figure here estimates them. How many listings fill all 13 tag slots is not measured either: the product pages count tags, not tags per listing.
Download and cite
License: Creative Commons Attribution 4.0 (CC BY 4.0). Reuse, quote and republish the numbers, including commercially, with a link to this page. Suggested citation:
Growtsy (October 2026). Etsy listing data: tags, titles and prices across 56 products. https://www.growtsy.com/etsy-listing-data. CC BY 4.0.
This edition is refreshed monthly; each edition keeps its read date. Spotted an error? hello@growtsy.com.
Common questions
How long are Etsy listing titles?
In 5,600 active listings across 56 products, read from Etsy’s API on 21 October 2026 to 22 October 2026, the median title length per product ranged from 64 characters (bracelets) to 133 (ring dishes); the middle product’s median was 101.5. 1,580 of the 5,600 titles (28.2%) were within 10 characters of Etsy’s 140-character limit.
Do Etsy sellers use the same tags?
Mostly not. Across the 56 products, 79.4% of the different tags in use (32,884 of 41,413) appeared on only one listing. The most used tag of a product was on a median 36.5% of its listings; in 1 of 56 products no ordinary tag (not a brand name or file word) reached 10%.
What share of Etsy listings are priced in US dollars?
3,781 of the 5,600 listings read (67.5%) were priced in US dollars. Etsy’s API returns each listing’s price in its shop’s own currency; the most common other currencies were GBP, EUR, CAD. These are listing prices; Etsy’s API doesn’t publish what sold.
Does this data show Etsy sales or search volume?
No. Etsy’s API does not publish sales per listing, revenue, views or how often a word is searched, so this report counts only what listings show publicly: tags, titles, prices and which shop each listing belongs to.
Can I use this data?
Yes. The CSV and JSON are licensed CC BY 4.0: reuse them, including commercially, with attribution. Suggested citation: Growtsy (October 2026). Etsy listing data: tags, titles and prices across 56 products. https://www.growtsy.com/etsy-listing-data. CC BY 4.0.
Your own listing, against the same live data
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