Etsy Offsite Ads calculator
Etsy charges 15% of the order — or 12% once your shop has reached $10,000 in sales over the prior 365 days (then for the life of your shop) — on orders that come through its off-site ads, capped at $100 per order. Type your price and your cost to see what an Offsite Ads order leaves you after every Etsy fee in your seller country, and whether to keep it on, opt out or reprice. Nothing you type leaves your browser.
Etsy sets the ad fee; the listing is the part you control. Growtsy’s Listing Analysis reads one of your listings against live Etsy data and tells you the one thing to change first. Free account, no card.
Analyze a listing free →The everyday fees on the same order are itemised in the Etsy fee calculator. To work backwards from the profit you want, use the Etsy pricing calculator. Paying for Etsy’s on-site ads per click instead? The Etsy Ads calculator works out your break-even ROAS.
A buyer who comes through a link you shared yourself costs the opposite way: with Share & Save Etsy gives 4% of the order back (6.5% during its holiday promotion, 20 October 2026 to 4 January 2027) — but only if their last click was your link, not an Offsite ad.
How the Offsite Ads fee works, in Etsy’s words
Everything in this section is quoted from Etsy’s Fees & Payments Policy, which carries “Last updated on Oct 5, 2026”. The calculator uses exactly these rules and nothing else.
When you are charged
“If such advertising includes your listing, a buyer clicks on it, and then places any orders from your shop within 30 days of that click, you will be charged an advertising fee on these orders” … “provided, however, if within that 30 days a buyer’s last click before placing the order from your shop is an Etsy Ad then only the Etsy Ads fee will apply.”
Read the middle of that sentence twice: any order from your shop within 30 days of the click. Not only the advertised listing, and not only a purchase made straight from the ad.
15% or 12%
“The standard fee you will pay is 15% on Attributed Orders, unless the 12% fee applies” … “If at any time your shop has made sales of $10,000 USD or more over the prior 365 days … as calculated on the first day of the month, you will subsequently pay a fee of 12%” … “If you subsequently fall below the $10,000 USD threshold at a later date, you will still only be charged a 12% advertising fee for the lifetime of your shop.”
What it is charged on
“Offsite Ads fees apply to Attributed Orders and are charged as a percentage of the total order amount, which comprises the price you display for each listing plus the amount you charge for shipping and gift wrapping and in some jurisdictions, taxes” … “If you sell from the US, Offsite Ads fees will not apply to sales tax. If you sell from anywhere other than the US, Offsite Ads fees will apply to any applicable taxes that are included in your listing prices.”
A paid personalization option counts too: Etsy adds it to the listing price, and “the total display price is subject to the same Offsite Ads fees”.
The cap
“There is no limit to the number of Offsite Ads fees you may be charged on Attributed Orders, but the total Offsite Ads fee you’ll pay on a single Attributed Order will not exceed $100 USD.”
VAT on the fee
“VAT is collected on all Etsy fees for sellers located in countries where VAT should be applied.”
So in a VAT country the fee costs more than its headline rate. For a UK seller, where VAT on Etsy’s fees is 20%, a 15% Offsite Ads fee costs 18% of the order, and a 12% one costs 14.4%. The calculator adds the VAT for your seller country from the same sourced table the fee calculator uses.
What counts towards $10,000
“sales are calculated by multiplying item price by quantity (minus any discounts or formally cancelled orders), but excluding Pattern orders, In Person Payment orders, Etsy fees, or separately charged shipping, taxes, or gift wrap.”
Shipping you charge separately does not count towards the threshold, but it does count in the order the fee is charged on.
Can you turn Offsite Ads off?
Only while your shop is under $10,000. The 15% rate applies “unless you opt out of participation in Offsite Ads for the duration your shop is under the $10,000 USD threshold”. Once you reach it, the choice is gone for good: “If you opted out of participation in Offsite Ads prior to meeting the $10,000 USD threshold, you will be required to participate and will be charged a 12% advertising fee on Attributed Orders for the lifetime of your shop upon reaching the $10,000 USD threshold.” Etsy explains where the setting is in its Offsite Ads help article.
Is Offsite Ads worth it?
Two questions decide it, and only one of them has an answer you can calculate.
Does an Offsite Ads order still make you money? That is what the calculator answers from your own numbers. If it does, keeping Offsite Ads on costs you margin on those orders, not money. If it does not, every attributed order is a sale you pay to make: opt out if you still can, otherwise raise the price until an attributed order at least breaks even. The calculator gives you that price.
Would that buyer have found you anyway? Nobody outside Etsy can answer this for your shop. Because any order within 30 days of the click is attributed, some buyers who clicked an ad and came back later another way are still charged at the Offsite Ads rate. That is the part of the fee you cannot see in your own data — which is why the decision above rests on the first question, not the second.
The $100 cap: where it starts to matter
At 15% the $100 cap is reached on an order of $666.67; at 12%, on an order of $833.33. Below that, the fee grows with every dollar of the order. VAT on the fee, where it applies, comes on top.
| Order total | Fee at 15% | Fee at 12% |
|---|---|---|
| $25.00 | $3.75 | $3.00 |
| $50.00 | $7.50 | $6.00 |
| $100.00 | $15.00 | $12.00 |
| $250.00 | $37.50 | $30.00 |
| $500.00 | $75.00 | $60.00 |
| $750.00 | $100.00 (cap) | $90.00 |
| $1,000.00 | $100.00 (cap) | $100.00 (cap) |
| $2,000.00 | $100.00 (cap) | $100.00 (cap) |
Same $36 order, every seller country
A $30 item with $6 shipping, so a $36 order. In the United States Etsy takes $3.87 on a normal order and $9.27 on an Offsite Ads order — 25.8% of it. The range on the same order runs from $9.27 in the United States to $13.40 in Turkey. The table shows what Etsy takes in total on a normal order and on an Offsite Ads order at 15%, sorted by the second. The difference between countries is VAT on Etsy’s fees, which also applies to the Offsite Ads fee, plus each country’s payment processing and regulatory operating fee.
| Seller country | Normal order | Offsite Ads order | % of the order |
|---|---|---|---|
| United States | $3.87 | $9.27 | 25.8% |
| Canada | $4.18 | $9.85 | 27.4% |
| Australia | $4.18 | $10.12 | 28.1% |
| New Zealand | $4.37 | $10.58 | 29.4% |
| Brazil | $5.18 | $10.58 | 29.4% |
| Singapore | $4.80 | $10.68 | 29.7% |
| Switzerland | $4.97 | $10.81 | 30.0% |
| Japan | $5.50 | $11.44 | 31.8% |
| South Africa | $5.36 | $11.57 | 32.1% |
| Germany | $5.15 | $11.58 | 32.2% |
| Mexico | $5.37 | $11.64 | 32.3% |
| Austria | $5.19 | $11.67 | 32.4% |
| Bulgaria | $5.19 | $11.67 | 32.4% |
| Belgium | $5.24 | $11.77 | 32.7% |
| Czech Republic | $5.24 | $11.77 | 32.7% |
| Netherlands | $5.24 | $11.77 | 32.7% |
| Romania | $5.24 | $11.77 | 32.7% |
| United Kingdom | $5.31 | $11.79 | 32.7% |
| India | $5.45 | $11.83 | 32.9% |
| Ireland | $5.32 | $11.97 | 33.2% |
| Poland | $5.32 | $11.97 | 33.2% |
| Portugal | $5.32 | $11.97 | 33.2% |
| Norway | $5.31 | $12.06 | 33.5% |
| Greece | $5.37 | $12.06 | 33.5% |
| Sweden | $5.37 | $12.12 | 33.7% |
| Spain | $5.62 | $12.16 | 33.8% |
| France | $5.69 | $12.17 | 33.8% |
| Finland | $5.43 | $12.21 | 33.9% |
| Denmark | $5.46 | $12.21 | 33.9% |
| Italy | $5.63 | $12.22 | 33.9% |
| Hungary | $6.40 | $13.26 | 36.8% |
| Turkey | $6.92 | $13.40 | 37.2% |
What this calculator cannot tell you
How many of your orders will be attributed. Etsy decides which listings it advertises, where, and when. Your Shop Manager shows the Offsite Ads orders you were actually charged for; this page tells you what each of them is worth.
Sales tax. The order here carries no sales tax. Etsy also takes payment processing from “any applicable sales tax” on the order, so a taxed order costs a little more in fees on both sides of the comparison.
Currency. The calculator works in USD. If your shop lists in another currency, the order converts at Etsy’s rate and the cap is $100 USD.
Common questions
How much is the Etsy Offsite Ads fee?
15% of the order total, or 12% if your shop has made $10,000 or more in sales over the prior 365 days at any point. Either way the fee on a single order never goes above $100. In countries where Etsy charges VAT on its fees, VAT is added to the Offsite Ads fee as well.
Is the Offsite Ads fee charged on shipping?
Yes. Etsy charges it on the total order amount, which it defines as the price you display for each listing plus what you charge for shipping and gift wrapping. A paid personalization option is part of the listing price. US sellers do not pay it on sales tax; sellers elsewhere pay it on any tax included in their listing prices.
Can I opt out of Etsy Offsite Ads?
Only while your shop is under $10,000 in sales over the prior 365 days. Once you reach that threshold, participation is required for the lifetime of the shop at the 12% rate, even if your sales later fall back below it, and an earlier opt-out stops applying.
Do I pay Offsite Ads on every sale?
No. Only on orders Etsy attributes to its off-site advertising: a buyer clicked an ad that included your listing and then ordered from your shop within 30 days. Any order from your shop in that window counts, not only the advertised listing. If the buyer’s last click before ordering was an Etsy Ad, only the Etsy Ads fee applies.
Is Offsite Ads worth it?
It is worth keeping on when an Offsite Ads order still leaves you a profit after the fee, which this calculator works out from your own price, shipping and cost. If an attributed order loses money, opt out while you are under $10,000, or price the listing so that an attributed order at least breaks even.
Do you store what I type?
No. The whole calculation runs in your browser and the numbers you type never leave it. We count anonymously that the page was opened and used, and which decision it showed, so we can tell whether the page earns its place.
Fees are half the price question
Growtsy checks a product against live Etsy listings and gives you one decision — publish, improve the listing, reposition the price, or pick a different niche — before you spend the time.
Run a free Scout verdict →Fee rates are the same sourced, dated table as the Etsy fee calculator; the Offsite Ads rules are quoted from Etsy’s fees policy — see what changed and when. · Etsy fees by country · VAT on Etsy fees · Etsy seller guide · Pricing